Discover what sets award-winning campaigns apart
In the creator era, brands are producing more content than ever, making marketing effectiveness more critical than ever before. CMOs and marketing leaders face a key question: How do you build a brand that stands out and truly connects in a fragmented media and creative landscape?
For the third year running, Kantar and Effie Awards Europe reveal the strategies behind Europe’s most effective and resonant campaigns, showing how marketers are navigating the challenges and opportunities of a fast-evolving co-creation space.
Download the booklet to:
- Discover the three pillars of award-winning brand building
Learn how to deliver unmissable branding, strategic creator partnerships, and coherence across channels.
- See how top brands are thriving in the creator economy
Real-world case studies from Magnum, Virgin Media O2, An Post, Dr. Max pharmacy, Lay's, Old Spice and many more.
- Get actionable insights and inspiration
Learn how Effie winners build better campaigns and why brands that nurture long term agency partnerships are twice as likely to win.
