It continues to be a challenging time for media investment. Budgets were quick to be cut when the pandemic hit, then came back with the economic recovery in 2021. Now media faces inflationary pressures, the number of digital ad platforms is exploding and online ad spend is rapidly growing.

Finding the right media environments for your ads has never been more important.

Kantar Media Reactions is an annual study that explores the evolving media landscape and shows you how to navigate it. It offers essential guidance for media decisions with unique advertising insights into the channels and top media brands consumers and marketers prefer.

The study this year is informed by the opinions of over 18,000 consumers covering over 400 brands in 29 markets and around 1,000 senior marketers around the world.