Take the guesswork out of creator marketing
Creator content has gone from side hustle to serious budget line. A net 61% of marketers planned to increase their creator spend this year, yet Kantar's analysis of more than 15,000 pieces of creator content shows that engagement and brand impact line up only about one time in three.
With creators shaping culture and channels multiplying, brand owners must stop and ask: how do I make my brand truly unmissable in a fragmented media and creative landscape?
Join our session on Friday 30 October where we discuss what it takes to make creator content work for your brand. We explore how partnering with creators in the right way makes content more relevant and resonant and why involving creators early and valuing their craft leads to sharper ideas and deeper audience impact.
We'll unpack:
- Both sides of the brief: what marketers need from creators, and what creators wish brands understood
- Choosing the right voice: how to find creators with real credibility in the communities that matter to your brand
- Say it out loud: simple briefing shifts that keep your brand in the story without losing the creator's voice
- Beyond the like: why engagement metrics alone don't tell the full story, and how to tell whether a post is growing your brand or just winning the feed
- What the best have in common: what today's strongest creator content shares, and how to make confident calls on what to build on versus what to rethink
With creators shaping culture and channels multiplying, brand owners must stop and ask: how do I make my brand truly unmissable in a fragmented media and creative landscape?
Join our session on Friday 30 October where we discuss what it takes to make creator content work for your brand. We explore how partnering with creators in the right way makes content more relevant and resonant and why involving creators early and valuing their craft leads to sharper ideas and deeper audience impact.
We'll unpack:
- Both sides of the brief: what marketers need from creators, and what creators wish brands understood
- Choosing the right voice: how to find creators with real credibility in the communities that matter to your brand
- Say it out loud: simple briefing shifts that keep your brand in the story without losing the creator's voice
- Beyond the like: why engagement metrics alone don't tell the full story, and how to tell whether a post is growing your brand or just winning the feed
- What the best have in common: what today's strongest creator content shares, and how to make confident calls on what to build on versus what to rethink