Supercharge your insights with MyWorldpanel

Clients around the world depend on our data for its completeness, accuracy, and unmatched depth. MyWorldpanel is the new, always-on analytics platform that will transform the way you access, analyse and connect to this behavioural data. We’ve completely reimagined what’s possible, to put the power of our data in your hands. MyWorldpanel is intuitive and easy-to-use, giving you access to deeper insights and more data possibilities so you and your teams can make better data-driven decisions.
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Powerful benefits


Millions of shopper decisions, all in one place

Easier access to all your behavioural data and brands in one place, providing an always-on, complete shopper view.

Identify growth opportunities and win more shoppers

With data from thousands of continuous shoppers and powerful analytics, you can understand where growth has come from and plan for the future.

Make faster, more data-driven decisions

Time-saving tools and smarter data manipulation, combined with our teams’ intimate knowledge of your brand and categories, empowers your people to deliver sharper business decisions.

MyWorldpanel: Everything you need, all in one place

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Give your teams the advantage with MyAcademy

To complement the support you will get from your Kantar team, we have created MyAcademy, an online learning and onboarding tool accessible within the platform, and available whenever you need it.

Introducing MyWorldpanel and ShopperSphere

Navigate a rapidly changing shopper behaviour landscape and supercharge your insights. MyWorldpanel, the most intelligent and intuitive shopper behaviour analytics platform, and ShopperSphere, our biggest panel innovation ever, are on their way.

MyWorldpanel: millions of Shopper decisions, all in one place

With MyWorldpanel you can analyse shopper behaviour on your terms, track the shoppers that matter with custom target groups ,and respond faster to changing behaviour with earlier access to the data.

MyWorldpanel: Identify shopper growth opportunities and win more shoppers

With MyWorldpanel, you can spot trends as they emerge, deep dive into your market performance at the click of a button, stay ahead of the competition, and simulate ‘what if’ scenarios to win more shoppers.

Make faster, smarter business decisions

With access to analytics that update instantly and tools that enable teams to share and learn quickly, you can save time and empower your teams to make faster, more data-driven decisions.

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