Building a strong marketing function has never been more important. But where do you start? Discover how to build a team focused around consumer needs; drive growth and innovation in a smart and efficient way; and create an organisation that is constantly learning, with this playbook from Kantar.
Building a One Demand team
Does your organisation have one view of demand: how to generate it, and how to convert it?
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Building an ‘Innovation Engine’
Is your organisation set up to drive consumer-centric growth through innovation effectively and efficiently?
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Learning organisation
People are the biggest brand assets. How are you planning to grow your people and your brand in 2021?
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