About this research

As we near the start of this year’s Festive Season globally, consumers are beginning to make plans for upcoming gatherings and holiday celebrations.

While some groups of family and friends may have intentions to celebrate in person, others are faced with indecision or challenges with making firm plans, due to uncertainty.

Kantar has conducted an online survey among people globally asking about their intentions for this upcoming Festive Season. Will they gather in person? Travel? Spend more or less on food or home goods than they typically do?

View our findings in the latest Community Report, Connecting with Reuniting Families, to explore:

  • Gatherings over the past 18 months, including how much people missed
  • Plans for this Festive Season, including who’s gathering and where
  • Expected spending on items such as food, travel, gifts and furnishings
  • Confidence in travel plans, and safety concerns

This research was conducted online among 8,001 people across the US, UK, France, Germany, India, Singapore, China and Brazil.

Respondents were sourced from the Kantar Profiles Audience Network. All interviews were conducted as online self-completion and collected based on local age and gender census distributions between 19 and 28 October 2021.

Access the complete report here. 

Some answers from this study

Global Answers

80% of people say they missed key events they would normally celebrate with their extended family and friends over the past 18 months.
77% of people say that they are most looking forward to reuniting with loved ones this festive season. 
23% of consumers say they plan on spending more on food and beverages this festive season than previous festive seasons.
71% of parents with children under 18 years old report their travel plans are dependent on their children’s vaccine status.

Market Answers

58% of US consumers say they have already booked travel plans for this upcoming festive season. 
5% of Brazilians say they have intentions of gathering at a restaurant for a festive event this season. 
40% of British respondents who are not gathering in their normal location for their festive gathering say the change is due to safety concerns.
26% of Chinese respondents say they will gather only with those in their household this festive season.
holiday planning, connecting with reuniting families

Access the full report

Get the full global report with country insights here.
Get key answers

Contact us to learn more about this research or for a quote to conduct your own.

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