Keep fraud out of your 2023 tracking research
Fact #1: Fraud ballooned during the Covid-19 pandemic, as con artists preyed on consumer fear and confusion. Cyberfraud is now forecast to cost $10.5 trillion globally by the end of 2025.
Fact #2: It's now estimated (by IP Quality Score) that nearly 20% of market research is submitted with fraudulent user data or bogus feedback.
Fact #3: Most companies are only blocking about 13% of the bad traffic pre-survey, but Kantar Profiles only sees 2% of people not complete due to quality issues. That equates to 98% trusted data.
Don't be forced to subsequently remove as much as 40% of your tracking data post field. Buy quality data once, buy cheap data twice.
Speak to our experts and learn more about our quality formula, and why our teams are trusted most to execute consistent tracker research for normalised data, wave after wave.
What “quality” means in numbers
1,000+
Trackers managed annually. Kantar Profiles executes more trackers than any other provider - giving us the experience you can trust.
169M+
Global respondents accessible from our proprietary audience network comprised of our approved list of suppliers and our owned panels - the largest network in the industry.
10+
Proprietary tools and techniques for testing validity of sources, respondents and responses
30+
Years of experience managing online panels and blending sample sources. Our dedicated teams know how to deliver consistent and normative data for your analysis.