Fact #1: Fraud ballooned during the Covid-19 pandemic, as con artists preyed on consumer fear and confusion. Cyberfraud is now forecast to cost $10.5 trillion globally by the end of 2025.
Fact #2: It's now estimated (by IP Quality Score) that nearly 20% of market research is submitted with fraudulent user data or bogus feedback.
Fact #3: Most companies are only blocking about 13% of the bad traffic pre-survey, but Kantar Profiles only sees 2% of people not complete due to quality issues. That equates to 98% trusted data.
Don't be forced to subsequently remove as much as 40% of your tracking data post field. Buy quality data once, buy cheap data twice.
Speak to our experts and learn more about our quality formula, and why our teams are trusted most to execute consistent tracker research for normalised data, wave after wave.