A guide to collecting more honest answers from survey respondents

There can be big discrepancies between what people tell us in surveys and the truth. Due to various motivational factors, respondents tend to over and under claim certain answers.

In this paper we explore why people lie and what you can do through question design to reduce dishonest and biased answers, such as carefully pre-filtering respondents, asking questions in better ways and effectively priming respondents to give more honest answers. We also present research-on-research findings from various experiments conducted in recent years.

This paper covers:

  • Understanding motivations of dishonesty
  • Solutions for white lies, exaggerations and self-delusions
  • Honesty priming techniques

Fill out the form to access the download. We hope by adopting some of these techniques, you will get a little closer to the truth with your research.