Empathetic survey design is about recognizing that respondents are human and have feelings. A mindset focused on inclusivity, which encourages the design of research from the perspective of the person answering your questions.
Taking an empathic approach to your research will not only create a better experience for respondents, it will encourage more honest feedback - and you'll see the positive results in your data.
Watch this 27 minute module with Martha Espley and Anoushka Adams and learn:
- What empathetic survey design is
- How to remove judgment from your survey questions
- Ways to make respondents feel comfortable telling the truth...and more!
- Plus a bonus 12 minute Q&A with Jon Puleston, VP of Innovation for Kantar's Profiles Division