In these times of uncertainty, businesses seeking to adapt and grow need deep human insight more than ever.
Kantar has the world’s largest global qualitative network, with a range of innovative online methodologies that allow us to obtain in-depth insights even when face-to-face research isn’t possible. From online communities to our newest proprietary chatbot solution, we can collect qualitative data at scale and uncover real human stories that unlock new business opportunities.
These insights are revealed in our extensive new global report examining the lasting impacts of COVID-19 on mindsets and behaviours, Reimagining the Future. Conducted in 12 countries using new digital methodologies, the report provides an empathetic understanding in the areas such as relationships, money, and entertainment. It reveals shifting mindsets and behaviours and helps brands to understand the best ways to meet changing consumer needs.
If you would like one of our qualitative experts to share the findings of the report or wish to discuss how we can help your business adapt and thrive in challenging times, please get in touch below.