In the coming years, socioeconomic change and generational values will profoundly impact how retailers and brands win shoppers. New media platforms, touchpoints, and ecosystems that create and convert demand will become business-critical assets.

Moving forward, success will be defined by discovering innovative ways to win and build your brand through collaboration, partnerships, and a total view of the shopper. While technology and AI will increasingly enable and power retail, forging genuine human-centric connections will be what matters most.

Therefore, we believe retail in 2024 and beyond is set for a period of turbulent transformation and would submit that brands need help realizing growth. And that is exactly what we are delivering.

Our retail experts have defined six forces to help brands navigate a period of economic volatility and rapid digital acceleration with a path to long-term growth.
Planning on uncertainty: Eliminating short-term growth barriers while remaining focused on long-term strategies for success.

Shifting power dynamics: Why tracking demographic upheaval, innovative models, and the rise of challenger brands and private label matters.

Striking a balance: Achieving the perfect balance between escalating business costs and profit pressure, and future-focused investment and digital transformation.

Value as a virtue: Why delivering shopper convenience, experience, and purpose while aligning with personal values will create lasting shopper connections.

Digital revolution: How accelerated retail digitalization calls for new ways to meet demands for seamless shopping experiences.

Sustainable pledges: Assessing whether we can deliver on sustainability pledges while remaining price competitive as investment priorities constantly evolve.

We hope these themes resonate and spark your curiosity. Get in touch to learn more about how our thought leadership, inspirational events and strategic advisory can help you navigate a path to growth during a period of economic volatility and rapid digital acceleration.

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Discover how you can join us at our Retail Insights Conference in December, where we’ll be delving into each theme with clear implications and action-orientated recommendations.

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Our retail experts have defined six forces to help brands navigate a period of economic volatility and rapid digital acceleration with a path to long-term growth.
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