Does society think women and men are equally suitable to lead? The Reykjavik Index for Leadership, from Kantar and Women Political Leaders, was launched in 2018 to answer this important question.

Now in its third year, the Reykjavik Index for Leadership provides powerful evidence enabling us to better understand where there is prejudice in society’s perceptions of women and men in leadership, across 23 sectors in 10 countries, spanning the G7, India, Kenya and Nigeria.

Why do perceptions of equality matter?

Perceptions manifest in numerous and deepening inequalities across every aspect of society, government, and business:

  • Perceptions lead to further prejudice in the opportunities offered to both boys and girls
  • Perceptions can impact our career paths
  • Perceptions impact who we nominate to create and improve policy in our countries, disrupting the chance for policymaking to rightly reflect the societies it is meant to serve.
Reykjavik Index women leaders
“Progress in equality is not guaranteed. As society currently faces significant social turbulence and change, there is a risk that this could get worse.”

Dr Michelle Harrison, Global CEO, Kantar Public

Ensuring that we remain focused on embedding the progress that has been made for women and girls is paramount – especially in the face of disproportionate negative economic impacts for them from COVID-19, and the sobering early findings of the ‘shadow pandemic’ of violence against women.

Reykjavik Index report
Our research enables us to understand both where stereotypes endure, and where public policy or private sector intervention is making a difference. 
Download the report

So how comfortable is society with female leadership? Download our complimentary Reykjavik Index for Leadership 2020/2021 report to find out:


  • Which country tops our 2020/2021 ranking
  • How big the gap is between the ‘birth right’ of equality for men and the lived realities of women across the 10 countries surveyed
  • Whether there has been any progress in social attitudes about equality across the G7 over the past three years
  • Which age groups are the most progressive in their views towards equality in leadership
  • Across the 23 sectors measured, which are perceived as having the least/most prejudice towards women in positions of power

Download the report

Please enter your details below to download a complimentary copy of The Reykjavik Index for Leadership 2020/21 report.

Rest assured that we won’t be sharing your personal data with anyone.

Reykjavik Index
If you would like more information on the study, talk to our public policy experts, or discuss our Public Evidence and Consulting services, please do not hesitate to get in touch.
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