TGI

Every year, Kantar surveys over 700,000 real people in 45 markets with a questionnaire that is unparalleled in the industry for its breadth and depth.

At an aggregate level, marketers can access up to 25 BILLION data points each of which can be used to build a full picture of your current and prospective customers.

From demographics to attitudes, leisure activities, media consumption, personal values and purchasing factors, TGI is the single source of consumer intelligence that reveals who we are, how we behave and the drivers behind decisions that we make.