A cultural reading of South Africa and what it means for growth
Rumour has it South Africa is different.
The rumour is true. The whole truth is far more interesting.
South Africa is distinctive in its history, institutions, economy and identity. Yet when we listen to people: their resilient optimism, their adaptation to uncertainty, the way they create opportunity & assemble stability, a lot is profoundly African.
The African Side of South Africa is a different reading of the market. One that looks beyond what makes South Africa exceptional, and pays equal attention to what connects it to a much older continental story.
To understand where growth will come from next, it’s helpful to recognise shared patterns and look closer at what people are building, protecting and striving for.