In this webinar, Heineken’s panel of IT, Finance and Sales leaders will take us through their TPx journey, starting from the decision to introduce a trade promotion management system to manage sales channels and volume growth, all the way through to its transformation into a value growth generator, supported by a technological landscape modernisation to Microsoft Azure cloud. In this discussion, Heineken will highlight key learnings, pitfalls to avoid, and best practices to collaborate towards a common goal.

Complete the form to hear multiple perspectives on sales processes automation, and how they can be a key lever for collaboration and growth.