During this webinar experts from Kantar outline the key findings coming from the second edition global RGM study, adding best practice tips and advice on how to take a holistic approach to RGM, while balancing the impact of the different commercial levers to increase profitability and growth. They describe strategies for adapting to the evolving shopper needs, how to tackle the increased cost of raw materials and how to overcome common traps when adopting revenue growth activities.