Kantar's Worldpanel Simulators take the guesswork out of your major decisions. Our new simulators will model and evaluate a range of 'what-if' scenarios, answering complex questions in just a few clicks.
By harnessing Kantar Worldpanel's unique behavioural data -captured from real shoppers over many years, we can help you to identify which strategy is most likely to win.
This applies across many of your key strategic areas which we know offer the key to growth. Whether assessing the incremental value of a new product launch, better understanding your marketing campaigns or assessing how to win in-store, we can help you.
What sets our predictive models apart?
Our Simulators have their foundation in real shopper data, both past and present. We decode complex shopper behaviour into market realities, making challenging questions easy to answer. With us, you benefit from expertise of specialists who guide you through the process, ensuring you receive accurate and actionable insights.
Learn more about our predictive capabilities with this video.