Kantar’s Worldpanel Simulators take the guesswork out of your major decisions. Our new simulators will model and evaluate a range of ‘what-if’ scenarios, answering complex questions in just  a few clicks.

By harnessing Kantar Worldpanel’s unique behavioural data – captured from real shoppers going back many years, we can help you to identify which strategy is most likely to win.

 

This applies across many of your key strategic areas which we know offer the key to growth. Whether assessing the incremental value of a new product launch, better understanding your marketing campaigns or assessing how to win instore, we can help you.

NPD Incrementality

Assess which new product will bring the best returns.

NPD Trajectory

Predict performance of a product once launched.

Range Optimiser

Understand the effect of removing SKU(s) within a category across brands, stores and the category.


Range Builder

Define the optimal number of SKU’s to get the category mix which covers all shopper needs.


worldpanel simulators
Assess the most likely scenario to win in the future
Quantify the impact of your decisions efficiently and avoid unnecessary risks, making reliable predictions for your business's future.
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