Cheong Tai Leung
CEO, Insights Division, APAC
Most recently, Ms Leung served as Regional President, Asia Pacific at GfK, responsible for driving transformation, growth and profitability for the company's portfolio that included market intelligence and digital solutions across the region. During her 5-year tenure at GfK, Cheong Tai successfully built relationships across the region and profitably grew the APAC business year-on-year.
Before GfK, Cheong Tai was with The Nielsen Company for 9 years. She joined in 2008 as Chief Operating Officer before becoming the Region President in 2010, responsible for Asia Pacific, Middle East & Africa markets. Prior to Nielsen, Cheong Tai held leadership roles at GE Consumer Finance and GE Healthcare.
On her appointment, Cheong Tai commented: “Kantar’s expertise in understanding consumers, its technology and artificial intelligence capabilities are shaping the brands of tomorrow. In our ever-changing, complex world, Kantar offers true strategic partnership to brands to help them connect with consumers and build the trust that will fuel the next wave of growth. I look forward to joining Kantar’s executive team to help drive a positive impact for brands and consumers across the region.”
Before GfK, Cheong Tai was with The Nielsen Company for 9 years. She joined in 2008 as Chief Operating Officer before becoming the Region President in 2010, responsible for Asia Pacific, Middle East & Africa markets. Prior to Nielsen, Cheong Tai held leadership roles at GE Consumer Finance and GE Healthcare.
On her appointment, Cheong Tai commented: “Kantar’s expertise in understanding consumers, its technology and artificial intelligence capabilities are shaping the brands of tomorrow. In our ever-changing, complex world, Kantar offers true strategic partnership to brands to help them connect with consumers and build the trust that will fuel the next wave of growth. I look forward to joining Kantar’s executive team to help drive a positive impact for brands and consumers across the region.”