Doreen Wang

CEO, Insights Division, Greater China


Doreen Wang is a seasoned executive with extensive experience in providing outstanding market research and strategic consulting services for senior executives in Fortune 500 Companies in both China and the U.S. She also leads BrandZ™ engagement across the world, as well as the annual global and country rankings.

As President of Kantar for Greater China, Doreen plays a leadership role in providing brand strategy and marketing consultancy services to top global companies and fast-growing companies worldwide, including but not limited to Alibaba, Ancestry, Byte Dance, GE, Google, Haier, Huawei, Intel,, LinkedIn, Mastercard, Microsoft, and Tencent.

Doreen is a frequent plenary speaker / lecturer in numerous prestigious forums, such as the UK House of Commons, Bloomberg News, NASDAQ, London Stock Market, Wall Street Journal, Cambridge Judge Business School, Columbia Business School, and Yale School of Management. Doreen translated the book Grow by ex-P&G Global CMO Jim Stengel into Chinese, and wrote the chapter on Brand Ideal in China. She co-authored A Practical Guide to Brand Building in the Digital Era with David Roth, which will be published soon.

Doreen received her M.P.A. Degree from University of Delaware and her B.E. Degree in Econometrics from Tianjin University. She is fluent in English and Chinese.