Home
Expertise
Expertise
Explore the many areas where Kantar will help your organisation to succeed, through a deeper understanding of people.
How we can help you
Industries
Industries
Find growth, inspiration and a deeper understanding of people, within your industry or sector.
See what we can do
Inspiration
Inspiration
Read our latest articles and reports, with expert perspectives, proprietary data, and thought-provoking insights.
See more Inspiration
Featured stories
Featured article

Attention beyond views for creative effectiveness
In a digitally distracted world, simple views are not enough to capture meaningful attention. Learn 5 tips to make your creative worth paying attention to.
Kantar Marketplace

Isidro Lires Dean

IT Head of Audience & Consumer, Media divison

Isidro oversees the development and global support of data analytics tools and data processing platforms in media consumption and consumer behaviour. He has joined and managed multicultural teams in several countries in Europe and America, and he is passionate about driving IT effectiveness, enabling clients and stakeholders to achieve business objectives using the latest trends technologies, and removing technical debt via a technological transformation agenda.

He joined Kantar in 2016 as IT Head for Latin America, managing the regional application portfolio and infrastructure in the Media division, moving to the global role a couple of years later.

Isidro has 24+ years’ experience within Technology, Telecom & Market Research including serving as IT Director at Thomson Reuters, Senior Manager at Telefonica, and Communications & High-tech Manager at Accenture.