WPP today announces that it has completed the transaction to sell 60% of Kantar, its global data, research, consulting and analytics business, to Bain Capital Private Equity, with respect to approximately 90% of the Kantar business, and that the proportionate transaction proceeds have been received.

Following final completion in respect of the remaining Kantar business in the first half of 2020, total aggregate net proceeds after transaction costs, tax and WPP's continuing investment in 40% of the equity of Kantar are expected to be approximately $3.1bn (approximately £2.4bn¹).

The Kantar transaction was originally announced on 12 July 2019 and further details were included in a circular sent to WPP's shareholders on 7 October 2019.

 

More information can be found at https://www.wpp.com/news/2019/12/completion-of-kantar-transaction