Kantar acquires Kauza to expand shopper expertise in the Nordics

31 January 2023
Kantar, the world’s leading marketing data and analytics company, announces today that it has acquired Kauza, the Copenhagen-based shopper data specialist. Through this acquisition, Kantar further expands its Consumer, Retail and Shopper expertise in the Nordics.  

Kauza’s unique data collection platform is known for its fast delivery and high-quality for the FMCG industry in the region. The acquisition strengthens Kantar’s local consulting expertise to help all brands grow through the right mix of data accessibility, quality, and usability. 

Guillaume Bacuvier, Chief Executive Officer, Worldpanel Division, Kantar, commented: “Kantar’s unparalleled shopper data has become a currency in the industry. Strengthening our reach through the acquisition of Kauza is the natural progression in our mission to gather the richest shopper and consumer insights for our clients, powered by state-of-the-art technology.”  

Peter Glavind, Managing Director & Founder, Kauza, added: “Kauza has been built on a culture of excellence and a team of experts that are our core asset. We are confident our combined capabilities will offer brands best-in-class insights at speed and scale.”  

Financial terms of the transaction were not released.