Kantar joins forces with Trax to accelerate growth for manufacturers and retailers

30 August 2019

Strategic partnership will create a holistic and automated approach to category management London, August 2019 – Kantar, the world’s leading data, insights and consulting company announced today a global strategic partnership agreement with Trax, a global leader in computer vision and analytics solutions for retail. The partnership will help CPGs, manufacturers and retailers optimise category management and product assortment.

Global CPG brands and retailers rely on Trax’s in-store execution solutions, market measurement and analytics services, powered by proprietary fine-grained image recognition, machine learning and IOT platforms to turn photos of retail shelves into granular, actionable shelf and store-level insights.

“Joining forces with Kantar will further help CPG manufacturers to better realize the opportunities of category management,” said Dror Feldheim, CCO and co-founder, Trax. “Trax’s unique expertise in digitising the physical world of retail, will allow us to seamlessly integrate with Kantar’s Perfect Category solution.”

Clients will benefit from an automated end to end approach to category management, available through Kantar’s propriety solution: Perfect Category. The partnership will enable clients to optimise product assortment and space, benefit from cutting edge planogram software coupled with virtual reality visualisation and research, combined with in store compliance data and insights from Trax.

Phil Smiley, CEO, Consulting Division, Kantar commented; “We are delighted to announce this partnership with Trax and our combined efforts will support manufactures and retailers to deliver growth in the range of 3% to 5% while enhancing the consumer experience.”

Launched in 2018, Perfect Category enables a closed-loop process that helps retailers and suppliers to identify growth opportunities, deliver shopper-centric category innovation, achieve higher rates of success with new products and best performance at the shelf.