LONDON, 21st FEB 2019 – Kantar Media, a global leader in connected intelligence, has today unveiled its exclusive partnership in the UK and Ireland with media management software provider PRgloo.
Alongside Kantar Media’s Reputation Intelligence solution for corporate communications and PR professionals, clients can access PRgloo’s cloud-based CRM platform enabling them to manage, record and analyse all aspects of their media relations with journalists and influencers.
Kantar Media measures corporate, PR and brand coverage to help Marketing, Corporate Affairs and PR teams to gain a clear understanding of their profile, and the impact of their communications and marketing activities, across traditional and digital media.
Mark Inskip, Kantar Media CEO, UK and Ireland, comments, “This exciting partnership is an important step in providing our clients with the connected intelligence they need to support them at every stage of the PR life cycle.”
Samantha Deeks, PRgloo founder, adds: "PRgloo’s media management platform perfectly complements Kantar Media’s reputation intelligence tools. Alongside their integrated services, PRgloo helps busy PR teams to communicate through newsrooms and empowers them to manage their journalist and influencer stakeholders using the most intuitive tools for crisis communications and issues management.”