Kantar today announces the appointment of Nathalie Burdet as Chief Marketing Officer. Nathalie is appointed from her current position as global marketing leader of Kantar’s Insights division. She additionally joins the Kantar Board. Nathalie replaces Mandy Pooler, who retires after serving as CMO since 2006.
Additionally, Ignasi Fernandez is appointed as global marketing leader for Kantar’s Insights division. Ignasi previously led marketing for Kantar’s Worldpanel division. Ignasi is joined on Nathalie’s leadership team by Dionne Aiken, newly appointed as global marketing leader for Kantar’s Profiles (formerly Lighspeed) division.
On her appointment, Nathalie said: “I am extremely excited and honoured to have this opportunity to help shape the Kantar of tomorrow and the chance to work with an exceptional marketing community and executive team."
Commenting on the appointments, Eric Salama, CEO, Kantar said: “Since joining Kantar in 2018 Nathalie has had a great impact on how we present ourselves to clients and ensuring a more valuable client experience. I look forward to her extending that impact across all of Kantar and bringing our new brand strategy to life. It is also particularly important to me that two of the announcements we are making today have been filled with the best people by promoting from within.”