Kantar retains Slovakian TV Audience Measurement contract

03 February 2021

Kantar, the world’s leading data, insights and consulting company, today announces the extension of its contract with PMT – the Slovakian joint industry committee for TV – to continue providing the official TV Audience Measurement data for Slovakia until 2029. Kantar has delivered Slovakia’s ratings continuously since 2004.

The new contract maintains a representative panel of 1,200 households, monitoring 150 channels, and includes a complete upgrade to the underlying technology of the service. This includes the roll-out of People Meter 7, Kantar’s newest generation meter that uses a touch-screen tablet to measure live and catch-up viewing on TV. As well as new hardware, People Meter 7 also boasts new software that improves engagement with panel members and ensures accurate, continuous data capture through Kantar’s advanced audio-matching technology, i33.

Vladimir Fatika of PMT commented, “Our media industry will benefit from the improved technology whilst ensuring the highest possible standards in currency measurement are maintained. We are delighted to be renewing our partnership with Kantar. It follows a rigorous and comprehensive search for the best research and technology partner.”

In addition, Keld Nielsen, Global Strategic Director at Kantar’s Media Division, commented, “The renewal of our partnership with the broadcasters is welcome news. I am delighted that Slovakia is the latest industry currency to commission our People Meter 7 technology, which will strengthen the already very solid foundation of the existing panel.”

Kantar measures TV audiences in more than 50 markets worldwide. For more information, please contact kantar@axicom.com.