Kantar signs up to ICC/ESOMAR International Code globally

31 January 2020

Kantar, the world’s leading data, insights and consulting and ESOMAR, the Global Insights Community, today announce Kantar as ESOMAR’s newest Corporate Member. Membership commits Kantar to the ICC/ESOMAR International Code around the world and provides access for Kantar’s employees to the world’s leading learning material for research and insights professionals.

Commenting on their membership, Nathalie Burdet, Global CMO of Kantar, said : "In a world of exponentially increasing technology and regulation, and an associated level of business confusion about how to most effectively implement good business practice, Kantar has always led with the philosophy of using smart data as opposed to just big data. With ESOMAR, we have the perfect global partner to help our employees around the world navigate the challenges. With access to ESOMAR’s webinar program and research database we have a great new asset for our team to enhance their skill sets.

Finn Raben, Director General of ESOMAR added: "Given the increasing prevalence of technology in producing and collating both data and insights, and the corresponding need for all data users to increasingly adopt a #BeDataSmart approach, ESOMAR is extremely pleased to count another of the Top 10 insights companies as part of its community. The company's breadth of service offerings across almost every market worldwide, will contribute enormously to strengthening the concept of data dignity and reinforcing the business benefit of adopting ethical data practices, while extending the global network of the ESOMAR "family". In addition, this extended family will allow ESOMAR to further enrich our "knowledge bank" of insights expertise, advocacy and lobbying resource, and extend our showcase of real business advantage derived from leading edge insights and analytics."