In the first six months, the program reaches more than 100K consumers
HONG KONG (29 January 2019) – Lightspeed’s WeChat panel now consists of more than 100,000 registered members in China, providing clients access to a new, robust community. Through WeChat, China’s most popular social messaging, media and mobile payment app, Lightspeed offers access to a highly engaged, representative mobile audience, including key influential respondents such as students and a broader spread across cities. This respondent base is pre-profiled to enable simple audience targeting for all brands.
“As the Chinese New Year celebrations begin, Lightspeed is excited to share another exciting moment – hitting the 100,000 respondents mark,” commented Jeff Tsui, Lightspeed’s Managing Director, Greater China. “We are breaking ground with our WeChat panel. From a quicker field time due to responsiveness right down to the activities these consumers are willing to participate in, getting richer data from real people through their favoured platform.”
Lightspeed is a leading digital data collection company on a mission to help clients discover truth through data. Our 700 employees in 14 countries are helping clients find more creative ways of collecting and connecting data: from search to modern survey, from opt-in panels to programmatic exchanges and DMPs, from self-reported answers to appended profiles, from insights to activation. Headquartered in the US, Lightspeed is part of Kantar, one of the world’s leading data, insight and consultancy companies.