Expertise

Explore the many areas where Kantar will help your organisation to succeed, through a deeper understanding of people.

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  • Advertising, Media & PR
    Satellite dishes
    Make informed marketing and PR decisions. Maximise the effectiveness of your creative, and your paid, owned and earned media activity, at every stage.
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  • Analytics
    analytics
    Where human expertise, AI-powered analytics and technology converge to predict consumer behaviour and optimise priorities for growth.
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  • Brand Growth
    Gold ring
    Position your brand correctly for growth. Identify and seize opportunities, make your brand stand out, and measure what matters.
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  • Consumer, Shopper & Retail
    Lady with shopping
    Create an efficient and effective retail strategy. Understand shoppers deeply, and make the most of traditional and emerging retail channels.
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  • Customer Experience
    Build and maintain a strong relationship with your customers. Create memorable experiences that deliver your brand promise, in the moments that matter.
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  • Health
    Molecules
    Gain medically relevant insights and evidence to drive commercial and clinical business decisions, and improve patient health outcomes.
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  • Innovation
    Gold powder
    Innovate in a way that reliably leads to growth. Nurture clear, future-proofed ideas, and seize the most rewarding opportunities.
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  • Policy & Society
    Zebra crossing
    Understand people and communities. We partner to unlock the most effective ways to address global public policy challenges and deliver public value for clients.
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  • Consulting
    Consulting Kantar
    Find and sustain top line growth. Our strategic consultants around the world deliver practical services through solutions that drive incremental growth.
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  • Research Services
    Bubbles
    Meet your research goals, globally. From in-depth qualitative research expertise to the latest AI-based technology, we have the right solution to support you.
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  • Sustainability
    Sustainanility
    We work with organisations across the spectrum of sustainability challenges in order to meaningfully define and powerfully activate sustainability strategy.
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