Make informed marketing and PR choices. Maximise the effectiveness of your creative, and your paid, owned and earned media activity, at every stage.
Smart media choices grow brand strength, market penetration and sales. We help advertisers, agencies and media owners to measure and optimise the effectiveness of their content and activity across all media channels.
Kantar Creative Effectiveness Awards
Discover the most creative and effective ads from 2021, as judged by consumers, and what makes them great.
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Inclusive portrayal in advertising
Portraying people positively in advertising is a marketing imperative. Find out how to get inclusion and diversity right in your campaigns.
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