Make informed marketing and PR choices. Maximise the effectiveness of your creative, and your paid, owned and earned media activity, at every stage.
Smart media choices grow brand strength, market penetration and sales. We help advertisers, agencies and media owners to measure and optimise the effectiveness of their content and activity across all media channels.
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Media Reactions 2023
Discover the top-ranking media channels and brands in 2023 and the best environments for your ads.Read more
Marketing Trends 2024
Discover the key 10 trends that marketers need to know in 2024. Each trend has a datapoint and Kantar’s point of view that will help you set your strategy up for success.Find out more