MVP: Understand the brand power of athletes
Overview
Whether globally recognised or considered emerging talent, sports stars can offer huge value to brands. Our solution analyses five key pillars, following, impact, value, popularity and platform, to help you better understand an individual athlete’s characteristics and how to optimise marketing opportunities around them.
Key features
Marketability
Each athlete gets an aggregated “following” score across social platforms, with an associated “impact” score.
Value
Our sophisticated media valuation methodology offers insights around the commercial value generated by each athlete.
Presence
The popularity of each athlete, and their competitive platform, are analysed to provide greater context.
The MVP score out of 100 stands on top of 5 pillars.
- Following
- Impact
- Value
- Popularity
- Platform
In isolation, the pillars provide insight around the opportunities to better connect with engaged audiences.
Before ‘graduating’ to MVP, athletes are measured as Rising Stars; this is where we monitor emerging talent. To calculate the Rising Star score we apply weighting to each of the 5 pillars to normalise the current level of each athlete’s MVP score and demonstrate their likely future growth – perfect for unlocking potential partnerships at the beginning of an athlete’s development journey.