Digital & Social Audience Measurement
Kantar Social TV Ratings track real time conversations on TV and video content across social media platforms, 24/7.

Want to learn more?

Overview

We monitor social media conversations over Twitter, Facebook and Instagram around specific TV shows. This enables media owners, agencies and brands to understand how their audiences engage with, and feel about, TV programmes and brands. This lets you amplify the power of your programming.

Instar Social

Instar Social helps media owners and brands to understand how their content is creating activity on social media. It gives access to insights on social conversations about a programme. This includes the emotion and sentiment behind Tweets and posts or the affinity between programmes and brands.

Key features

Understand the connection between TV and social media

We help you maximise audience engagement and optimise planning and buying decisions to reach socially engaged viewers.

Tracking the social chatter

Track the content and channels that people are talking about. Uncover the trending topics and most popular shows.

Proving the worth of your programming

This layer of audience data complements the evaluation of your content performance and proves the value of advertising.

Related solutions
Know the actual viewing habits and behaviours of TV and video audiences, to make informed decisions.
Get quick access to audience data, trends and forecasts across the world.
We measure what people listen to across platforms and devices. This provides the trading currency for radio.