Digital Campaign Effectiveness
Maximise return on your digital investments. Learn which campaign elements work best for your brand in different contexts.

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Overview

Understand the effectiveness of all major paid and unpaid digital content and campaigns. Test your digital content in a real-life context, before launch or when your campaign is live, or assess the effectiveness of your campaign from start to finish.

Kantar, Getting Media RightJust 37% of global marketers think they successfully act on real-time data, while 91% agree it’s important to develop content customised to different contexts.

Key features

Global digital expertise

Make smart decisions. Get advice from our media effectiveness experts and knowledge from over 19,000 digital campaigns.

Fast insight

Dynamic dashboards provide fast, actionable insight so you can act on real-time data and create impactful campaigns.

Partnerships with major digital publishers

With our methods and partnerships, you can test most paid digital ad formats, branded content or influencer marketing.

More information

Be confident your content will have maximum brand impact across different digital contexts, including Facebook, Instagram, YouTube and Twitter.

Context Lab helps you understand the brand impact of your digital content in context - from digital ads to influencer and native content. Our lab approach lets you test before, or just after your campaign goes live. Optional creative diagnostics provide insights into how specific executions are working.

It helps you:

  • Compare the brand impact of your paid digital media across platforms

  • Choose the right creative for the right environments

  • Optimise social activity by understanding influencer or social performance within a live feed

  • Quantify the brand value of sponsorship and branded content programmes

 

Optimise your entire digital campaign in-flight with Brand Lift Insights, to maximise brand effectiveness and benchmark your results against the industry. Assess your whole campaign from start to finish, to understand impact over time as campaign frequency builds.

 

It helps you:

 

  • Understand campaign performance by site, exposure frequency, creative theme and format, audience metrics and more
  • Evaluate many platforms, including Google, Facebook and most major publishers
  • Optimise in-flight with a real-time dashboard
  • Gain deeper insights into your creative with optional diagnostics
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Improve return on your media investments

Plan and execute more effective campaigns, with a powerful combination of consumer intelligence, competitive insights and in-flight campaign performance data from Kantar Marketplace.
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