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Understand consumer journey touchpoints, and the synergies and interactions between them, to optimise your marketing strategy and spend. Our Connect solution uniquely evaluates brand performance across all paid, earned, and owned consumer touchpoints and identifies the ones that have most impact in your category. It shows which touchpoints can be improved, and lets you benchmark and learn from competitors.
Identify the 20% of touchpoints that deliver 80% of business impact to optimise your touchpoint ROI and drive value for your brand.
Based on the latest behavioural economics thinking, Connect can help you with meaningful consumer insights and analytics.
Calculate which touchpoints deliver the greatest ROI and best long-term brand impact, to inform your media spend.
Reach your target
Modelled at the individual level, it is easy to focus on your target audiences and understand how to best reach them.