Global SportScope: Understand the sports market
Get in-depth, quality and affordable insight into the sports market landscape, with our dedicated sports solution.

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Covering 30 markets, Global SportScope delivers the data you need to understand the impact and power of sports teams and franchises, related brands, rights holders and sports competitions. With rich insights about fan engagement, content consumption and brand power, you can build an effective strategy, make smart investment decisions, grow your fan base, and strengthen your position as a marketing platform.

Key features

Knowing your fans

Understand how to engage fan bases effectively and appropriately, to ensure they remain at the heart of your strategy.

Profiling and benchmarking

Understand the cut-through and scale of your platform or brand within the sports industry.

In-depth understanding of sport consumption

Get an industry-leading view around engagement and interaction with sport, and consumption of sports-related content.

More information

Our semi-syndicated approach offers clients the opportunity to include bespoke question sets and shape core content to maximise the relevance and efficiency of the data set.

We pride ourselves on market appropriateness and cultural sensitivity and our survey content has been carefully designed with these key aspects front of mind. Our core content and response frames have been developed to ensure relevance throughout the survey.

In 2022, our online survey launches into 30 markets, providing a nationally representative sample of adults and representing just under 75% of the global population. Key areas of survey focus include:

  • Demographic profiling
  • Sport following, competition interest and sport participation
  • Sports betting behaviour and attitudes
  • Fandom, fan engagement and consumption of sports content
  • The role of sports in addressing and supporting social issues
  • Associated sponsorship awareness
  • Brand perception, consideration, usage and interaction

Global SportScope uses innovative methods to consistently offer an accurate representation of the sports landscape, and reflect the real habits of sports fans, in each of the reported markets – and we include non-sports followers, to allow for benchmarking.

Results are available via Choices Online – Kantar’s proprietary analysis platform, which allows clients to investigate the dataset and run reports at their convenience.

Platform training will be provided and you will be allocated a dedicated client manager who will provide continuous support. Our Sport experts will also be on hand for any consultative queries that may arise.

Alternatively, we recognise that platform access isn’t for everyone.We would be delighted to support with producing presentational material, from Excel exports to designing PowerPoint reports with our industry experts always on hand to offer support.

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