Creative Development & Evaluation

Develop extraordinary creative that is also effective, so you can stand out and grow your brand.
creative development

Uncover human insight for winning creative

Build a robust foundation for your creative platform, based on relevant human truths and an understanding of consumer behaviour.

Maximise ROI from your ads

Optimise your creative to stand out, create meaningful impressions, and drive brand growth in the short- and long-term.

Make your creative go further

Learn which markets your creative could successfully transfer to, with our predictive AI model.

Take the guesswork out of advertising ROI

Predict creative effectiveness in 15 minutes, with this fully automated AI-powered tool.

Featured solutions
Grow your brand with extraordinary creative. Know how your advert will perform, and how to improve it to maximise ROI.
Make your creative go further. Understand which markets it could successfully transfer to with our predictive AI model.
kantar creative effectiveness awards winners
Kantar Creative Effectiveness Awards
Discover the top 10 creative and effective Digital, Print & Out of Home and TV ads from the 10,000+ ads we tested for clients in 2019.
Find out more