Ad Testing & Development
Grow your brand with extraordinary creative. Know how your advert will perform, and how to improve it to maximise ROI.

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Identify the campaign idea that will drive growth for your brand, then develop and nurture it through to flawless execution. Get the right insights, quickly, at each step of the development process and create campaigns that grow your brand.

Key features

Inspiring insights

Combine data and learnings with expert advice to turn insights into action.

Trusted solutions

Validated and MASB certified, Link ad testing has proven to boost sales and brand equity, supported by a database of 200k ads.

Creative and effective

Put creativity to work and develop content that builds your brand in the short and long-term.

More information

The success of your campaign is underpinned by your creative idea. Does it resonate with your audience? Is it distinctive?

Uncover the human truths that form the foundation of your creative work and build a robust creative platform that will help you develop outstanding content.

Get inspiration for campaign ideas using our Life Streaming ethnographic and observational techniques. Access future-oriented online communities with Think Tank to explore the potential of such creative territories. Develop your creative ideas with our proprietary Pre-Link approach using NeedScope to understand brand positioning. Finally, confirm effectiveness with Link and fine-tune your executions with video-enabled Spotlight.

Supported by the largest network of qualitative specialists, experienced in and passionate about creative development, we help you put human and cultural insight at the heart of your campaigns.

Test all forms of advertising with our Link ad testing suite. Optimise your creative to maximise return on investment. See how well your ad performs in areas relating to long and short-term sales before it goes live; how engaging it is, and how well it builds brand associations and predisposition. Know exactly how to optimise your creative to stand out, create meaningful impressions and maximise success.

Understand instinctive responses with facial coding (partnering with Affectiva) and speed of response. Combined with survey and behavioural measures this provides the most comprehensive understanding of ad success.

With your results at your fingertips in an intuitive dashboard, you can learn what works well for each channel or format, and what doesn’t, to drive success for your future campaigns.

Supported by the world’s largest database and global experts, we help you make informed decisions to grow your brand with extraordinary creative.

To thrive in today’s connected, fast changing world with more communications, channels than ever before you need fast intelligence to help you act quickly and make timely decisions.

Test your TV, digital, print our outdoor ads with Link Now or Link Express in as few as 6 hours with Kantar Marketplace, the only on-demand platform with high quality sample, validated solutions and expert consulting.

With the ability to quickly and cost effectively test your creative, you can evaluate different iterations to understand which will work best and how to improve performance, test how an ad will work in other channels or countries, and more.

kantar creative effectiveness awards winners
Kantar Creative Effectiveness Awards
Discover the top 10 creative and effective Digital, Print & Out of Home and TV ads from the 10,000+ ads we tested for clients in 2019.
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