Advertising, Media & Communication Analytics

Optimise the ROI of marketing by supporting the right markets, categories, channels and assets.
ad analytics
How we help you

Set the right strategic priorities

Allocate marketing investments to optimise commercial outcomes across brands and geographies.

Medium-term planning

Optimise your marketing mix for incremental sales outcomes and sustained demand building.

Campaign-level optimisation

Prioritise media tactics, creative assets and audiences to optimise individual campaigns and campaign types.
Featured solutions
A modern, disruptive measurement approach changing the way marketeers think, evaluate and influence their marketing performance and KPIs. LIFT ROI provides actionable campaign  insights to strengthen marketing and media decisions.
With our global strategic planning tool, you can optimise your media investments across brands, categories and markets.
Grow your brand with extraordinary creative. Know how your ad will perform, and how to improve it to maximise ROI.

The power of analytics

How do analytics support better marketing decisions in times of uncertainty? 
Find out more