Advertising, Media & Communication Analytics
Optimise the ROI of marketing by supporting the right markets, categories, channels and assets.
UMMO puts you in control of your marketing budget and allocation, by providing guidance on two levels to unify decision-making capabilities, the “big picture” strategic allocation of budgets across marketing levers while enabling tactical decisions and in-flight allocation of marketing dollars
Analytics of customer-level data to show the importance of different customer touchpoints to brand or sales outcomes.
With our global strategic planning tool, you can optimise your media investments across brands, categories and markets.