Balanced Attribution
Analytics of customer-level data to show the importance of different customer touchpoints to brand or sales outcomes.

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Analyse customer-level marketing exposure data to uncover the relative importance of various touchpoints. How do they impact outcomes, from awareness and engagement to sales? Our AI-powered, multi-touch attribution approach uses Kantar and client data sources to reveal insights throughout the conversion funnel and optimise business outcomes.

Key features

Brand and sales unified

View the importance of different touchpoints throughout the journey, from brand awareness and engagement through to sale.

AI-powered attribution and incremental lift

Use machine-learning approaches to understand the incremental impact of marketing elements on business outcomes.

Online and offline optimisation

Optimise your media spend, targeting strategy and frequency across media channels, at a granular customer level.

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