Improving ROI Across Markets & Categories
With our global strategic planning tool, you can optimise your media investments across brands, categories and markets.

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Overview

Budget 4 Growth delivers dynamic optimisation of media budget across brands, categories and markets. It is designed to draw upon marketing ROI at the individual brand and market level to build an optimisation tool that uses these insights to optimise globally across the brand portfolio.

Key features

Optimisation against multiple KPIs

Budget 4 Growth can optimise for revenue, market share or profit targets depending on your specific need.

Scenario planning and integration

Receive practical support to the annual planning process, updated as business constraints change or evolve.

Budget reallocation

Our tool creates guardrails for budget reallocation to reflect the overall corporate portfolio and brand strategies.

Lights

The power of analytics

How do analytics support better marketing decisions in times of uncertainty? 
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