Sponsorship Effectiveness
Get a detailed assessment of the overall effectiveness of sponsorship initiatives.

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Assess the overall effectiveness of your sponsorship against business goals, including branding, engagement and sales.

Key features

Sponsorship valuation

Determine the value of sponsorship inventory, including tangible and intangible assets, from brand exposure metrics.

Sponsorship ROI

Identify revenue lift, brand contribution, consumer engagement, and total ROI, to inform future negotiation strategies.


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With our global strategic planning tool, you can optimise your media investments across brands, categories and markets.