Total Marketing ROI
A comprehensive assessment of marketing ROI, measuring short and long-term impact of marketing on sales and brand equity.

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Overview

Get a comprehensive assessment of your total marketing effectiveness. We deploy a unique econometric modelling approach to understand the relative contribution of all marketing mix elements, and their short and long-term impact on sales and brand equity, to calculate a total marketing ROI.

Key features

Budget allocation and optimisation

Make decisions by understanding the relative contribution of marketing assets and their impact on objectives.

Globally scalable

Athena, our “always-on” platform, is highly scalable, delivering consistent outputs across markets and brands.

Scenario planning and recommendations

We offer scenario planning, as well as optimised marketing mix and allocation of budgets, based on Total Marketing ROI.

Lights

The power of analytics

How do analytics support better marketing decisions in times of uncertainty? 
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