Unified Marketing Measurement and Optimisation
UMMO puts you in control of your marketing budget and allocation, by providing guidance on two levels to unify decision-making capabilities, the “big picture” strategic allocation of budgets across marketing levers while enabling tactical decisions and in-flight allocation of marketing dollars
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Get a comprehensive assessment of your marketing effectiveness. We deploy a unique econometric modelling approach to understand the relative contribution of all marketing mix elements, and their short and long-term impact on sales and brand equity, to calculate your unified marketing ROI.
Cookie-less unified measurement
Provides highly scalable, AI powered, cookie-less unified measurement of online, offline media
Offers a unique level of granularity to plan and predict optimal marketing & media plans down to individual publishers
Balancing Brand Growth and Sales Focus
Predicts impacts of marketing activity on Brand equity and in doing so account for both short-term and long-term impacts
The power of analytics
How do analytics support better marketing decisions in times of uncertainty?Find out more
Analytics of customer-level data to show the importance of different customer touchpoints to brand or sales outcomes.
With our global strategic planning tool, you can optimise your media investments across brands, categories and markets.
Get a detailed assessment of the overall effectiveness of sponsorship initiatives.