Brand Analytics

Explain and quantify the links from brand associations to equity and to sales, to optimise brand and media strategies.
brand analytics
How we help you

Optimise what your brand stands for

Assess the most important messages, imagery, and marketing strategies that drive brand equity for different segments.

Quantify the contribution of brand equity to sales

Prove the link from brand equity to business outcomes. Explain how each part of the media mix impacts brand perceptions.

Use AI techniques for rapid brand insights

Analyse social media, online reviews, speech, text, chatbots and more, to see market and category landscapes and trends.
Featured solutions
Optimise what your brand stands for by understanding the key brand associations that drive sales.
Get a full assessment of marketing effectiveness on brand building and long-term sales.
Analysis from our consumer panels will help you understand past trends and predict the best ways to attract more shoppers.

The power of analytics

How do analytics support better marketing decisions in times of uncertainty? 
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