Brand Analytics

Explain and quantify the links from brand associations to equity and to sales, to optimise brand and media strategies.
brand analytics
How we help you
01

Optimise what your brand stands for

Assess the most important messages, imagery, and marketing strategies that drive brand equity for different segments.
02

Quantify the contribution of brand equity to sales

Prove the link from brand equity to business outcomes. Explain how each part of the media mix impacts brand perceptions.
03

Use AI techniques for rapid brand insights

Analyse social media, online reviews, speech, text, chatbots and more, to see market and category landscapes and trends.
Featured solutions
Optimise what your brand stands for by understanding the key brand associations that drive sales.
Get a full assessment of marketing effectiveness on brand building and long-term sales.
Understand market and category landscapes from customer data with STAN, our analytics AI toolkit for unstructured data.
Additional solutions
Lights

The power of analytics

How do analytics support better marketing decisions in times of uncertainty? 
Find out more