Brand Structures Analysis
Optimise what your brand stands for by understanding the key brand associations that drive sales.

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Overview

Assess the most important messages, imagery, and strategies that drive brand equity. We combine advanced modelling and insights from multiple data sets to show you key brand associations to focus on to increase brand power, and then quantify the contribution of that brand power to sales outcomes.

Key features

Unique brands

By supporting the brand facets that matter most to customers, we make your brand unique from competitors for better ROI.

Builds upon existing insights and your own data

We combine our human understanding and brand knowledge with existing data allowing you to make bold decisions quicker.

The impact of media on brand drivers

Identify how media mix components impact brand perception, and optimise to best achieve brand equity goals.

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