Category Landscape for Innovation
Identify new consumer trends and innovation opportunities in the market, with AI-powered tools.

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Overview

Use Kantar’s latest AI-powered analytics to identify innovation opportunities outside of the traditional category definitions and brand sets. Explore new consumer requirements by monitoring the velocity of change in consumer behaviours and preferences.

Key features

Voice of the customer at the heart of strategy

Inform product development and strengthen your portfolio by uncovering disruptive benefits, attributes, ingredients and more.

Early trend identification

Use social analytics to identify emerging trends. Reveal new insights quickly, and be the first to respond commercially.

Powered by cutting-edge technology

Our solution is powered by STAN, which digests, analyses and visualises a broad range of unstructured data sources.

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