Understand which search trends affect the panorama for your category, uncover new news, and gauge the trend momentum.
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Anticipate and satisfy demand using AI and human intelligence to analyse search data and keyword research. Learn who is seeking what, where and why in the context of categories, brands, competitors and segments.
Understanding consumer behaviour
Learn what emotional or functional problem consumers are looking to solve, to better align your value proposition.
Brand guidance and renovation
Discover brands, messages or products that are being associated with consumer needs, to ensure your positioning stands out.
Real-time global feeds of leading indicators
Understand the market more quickly and deeply than competitors, with inputs like key economic and social statistics along with search trends.
Understand who is doing what, where, when and why, in the context of a category and its adjacencies. Uncover disruptive trends with insights from social media analytics.
Stay ahead of the game by understanding rapidly evolving consumer dynamics. Use AI and advanced digital analytics to identify consumer trends before they happen.
Optimise the innovation lifecycle, and deliver a competitive advantage.