Brand Tracking
Get the insights you need, when you need them, so you can make better faster decisions to grow your brand.

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Overview

Use a brand guidance system that gives you quick and easy access to the insights you need, with continuous brand and campaign measurement. Understand your brand performance now, and get alerts for early indicators of where your brand is heading. Deep-dive modules help you respond quickly, optimise activities, and stay on track.

Key features

Intelligent insight

Harness the analysis of thousands of data points from multiple sources to uncover trends and future-focused insights.

A system to guide your brand

Access timely brand insights quickly, easily and securely via your intelligence platform, to inform decision making.

Global brand experts

Experts identify the brand data and measures that matter for your business, building an agile guidance system for your brand.

More information

Easily access fast, secure insights that you need for your brand, when you need them, with our brand guidance systems, which intelligently analyse brand health tracking data and highlight critical information.

Get alerts for an early indication of where your brand is heading, so you can react quickly to opportunities and threats. All in an easy-to-use and action-focused dashboard.

  • All your Kantar brand research insights together in one place: social, sales, media, and more
  • Continuous brand monitoring and campaign measurement, so you know where your brand is right now and if you are on track for future success
  • Advanced analytics and artificial intelligence interrogate thousands of data points to uncover trends and provide critical forward-looking insights with real-time analysis, to help you correct issues, optimise your marketing and improve future performance
  • Advanced simulation tools help you explore the likely impact of different scenarios

Our intelligence platform provides fast, easy and secure access to the insights you need for your brand, when you need them. It intelligently analyses data and highlights critical information. Get alerts for an early indication of where your brand is heading, so you can react quickly to opportunities and threats. All in an easy-to-use and action-focused dashboard.

  • All your Kantar insights together in one place: social, sales, media and more
  • Continuous brand and campaign measurement, so you know where your brand is right now and if you are on track for future success
  • Advanced analytics and artificial intelligence interrogate thousands of data-points to uncover trends and provide critical forward-looking insights with real-time analysis to help you correct issues, optimise your marketing and improve future performance
  • Advanced simulation tools help you explore the likely impact of different scenarios


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