Brand Strategy
Trust the experts at Kantar, and our wealth of market insights, to develop a compelling strategy for your brand.

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The Brand Footprint ranking shows how consumers around the world are buying FMCG brands, highlighting opportunities.
We use panel data to show the consistent buying patterns that exist in every category and for every brand.
Strong brands provide value for businesses and shareholders. Supercharge growth with the world's largest equity platform.
Additional solutions
Under Pressure: What marketers need to know now for 2023 planning
Evidence-based guidance to help marketers navigate the multiple challenges they face today based on new database analysis and survey data
Watch on-demandJoin us on 14 June as we unveil the most valuable brands of the year and the opportunities to boost brand value in the future.
Reserve your place Global Issues Barometer
New study shows how people around the world are feeling and responding to the multiple threats they face today.
Read moreLatest Brand Footprint rankings
The Brand Footprint ranking reveals how consumers around the world today are buying FMCG brands.
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