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The Brand Footprint ranking shows how consumers around the world are buying FMCG brands, highlighting opportunities.
We use panel data to show the consistent buying patterns that exist in every category and for every brand.
The definitive guide to brand-building.
Discover how strong brands provide value for businesses and shareholders.
Under Pressure: What marketers need to know now for 2023 planning
Evidence-based guidance to help marketers navigate the multiple challenges they face today based on new database analysis and survey dataWatch on-demand
Global Issues Barometer
New study shows how people around the world are feeling and responding to the multiple threats they face today.Read more